The company's unique middleware platform, which is patented, connects advertising recipients in the offline world to the online world using web IDs. MDL's CAR2AD product uses vehicles as a banner surface, while STORE2AD places ads on displays in local stores. Both products enable location-specific, target-group-oriented, and automated advertising through content on digital screens that can be uploaded in real-time. MDL's mission is to integrate online marketing and classic out-of-home advertising, providing new ways of marketing and helping clients analyze their target group in innovative ways.