MeasureMyBrand is an online marketing KPI app measuring the effectiveness of online marketing through six key metrics including Brand Awareness Score, Brand Preference Score, Competitive Webshare, Brand Competitive Advantage Index, Visitor Engagement Score, and Visitor Quality Score. The metrics measure three dimensions: brand, website, and competition. The tool is built on Web Presence Optimization(WPO) framework which focuses on optimizing the web presence. The product's price ranges from $495 per month to $1350 per month depending on competitors, keywords, backlinks, and impressions. The company also charges initial setup fees ranging from $1500 to $3000 depending on the size of the company.