The platform converts the customer's living room into a fitting room, authorizes the credit card, tracks the SKUs, and captures payment once the customer has decided what they are going to keep. TryNow helps businesses enhance their sales and productivity by providing the technological infrastructure to automate these programs, making the experience seamless for shoppers and simple to implement and manage for brands. By putting shopper needs at the center of the experience, TryNow transforms the shopper experience, unlocking conversion rates, increasing gross profit, reducing reliance on discounts, and driving monumental growth for brands.