The company offers affordable housing loans in an innovative and personalized manner, using technology to improve operational efficiency and reduce turnaround time for customers. Ummeed aims to help people with informal incomes by considering total family income for loan eligibility, providing specialized assessments, and offering door step service and fast processing. They offer customized home loans ranging from INR 3 to 50 lakhs for various purposes such as purchase of apartments, construction of homes, home improvements, home extensions, and availing loans against property.