Melltoo works in three simple steps: the seller lists an item for sale, the buyer pays for it in-app, and Melltoo picks it up from the seller and delivers it to the buyer. Both parties are protected by a 3-day money-back guarantee, and the company collects and delivers items safely without the need for time-consuming meetups, ensuring that buyers get the item and sellers get paid. Melltoo has won several awards, including "Mobile App of the Year" by Entrepreneur ME in 2016 and "The Most Promising UAE-based startups" by Forbes Middle East in 2015 and 2016.