NearSt's platform allows local shoppers to view a live inventory of products from brick and mortar stores on popular platforms like Google and Facebook, helping small businesses expand their reach and allowing users to purchase desired items locally. Founded in 2015 and based in London, NearSt's mission is to revive high street shopping by making in-store inventory data visible online and sending online shoppers into physical stores. The company's vision is to define the future of shopping and bring people back to physical stores worldwide.