The company's software platform uses predictive analytics to optimize pricing, promotions, markdown, space, and assortment for retailers and suppliers. By integrating POS data, rest-of-market data, loyalty data, corporate strategies, shopper insights, and consumer demand, the proprietary optimization technology calculates the incremental marginal contribution of each individual SKU. This enables a predictive optimization of space in the macro context of the entire store across categories and unconstrained by aisle or even store size. Additionally, the platform offers process and data flexibility for "what if" assortment and merchandising scenarios to evaluate return on investment. The result is significant increases in weekly store sales and profitability, as well as enhanced shopping experiences for consumers.