The platform is built on Linux, Apache MySQL, and PHP (LAMP) for the web front end, and Microsoft.NET using WPF and Microsoft SQL Server for integration with CMS/HHS. JibeHealth.com's proprietary algorithm creates a personalized user experience that goes beyond traditional quoting systems, interpreting users' needs and extracting the maximum healthcare subsidy available to present easy-to-understand health plans designed for the individual. JibeHealth.com is changing the way health insurance is purchased and sold, offering a better way to buy health insurance.