The German-based company offers a browser gaming platform with innovative features, including the cross-game Nik score, a comprehensive award system, and other social gaming features. Playnik's products monetize through premium accounts and item sales worldwide, and the company also provides marketing solutions for development studios to focus on creating new titles. Founded in 2008 as wwg worldwidegames, Playnik is a subsidiary of next idea since 2012 and is headquartered in Münster, Germany.