The Luxembourg-based private equity firm, founded in 2012, has controlling stakes in Keurig Green Mountain, Jacobs Douwe Egberts, Coty Inc., Jimmy Choo, Bally, Belstaff, Peet's Coffee & Tea, Caribou Coffee Company, Einstein Noah Restaurant Group, Inc., Espresso House, and a minority stake in Reckitt Benckiser PLC. JAB focuses on the Consumer Goods category, seeking companies with attractive growth and strong margin dynamics. In 2015, Coty Inc. announced its acquisition of some of Procter & Gamble's beauty brands, making it one of the world's largest cosmetic companies.