MOGU is an online fashion and lifestyle platform that uses artificial intelligence (AI) technology to connect fashion influencers, brands, and consumers. It offers a wide range of fashion content and products, allowing people to discover and share fashion trends while enjoying a high-quality shopping experience. MOGU was founded in 2011 and is based in Hangzhou, China. Its online platform includes websites, mobile apps, and WeChat Mini programs such as Mogujie.com, Meilishuo.com, and Uni. In 2016, MOGU completed a merger with Meilishuo, expanding its reach and offerings. With a focus on women, MOGU caters to various age groups and interests within the fashion world.