Founded in 2002 by the creator of the original Napster file-sharing service, Shawn Fanning, Jordan Mendelson, and Silicon Valley investor Ron Conway, Snocap's initial focus was on developing technology for content owners to register their content and set business rules controlling where and how that content is available on the web. The company secured deals with all four major labels to register their content in Snocap's digital registry, with the ultimate goal of licensing this technology to file-sharing services, enabling a new wave of "legal P2P" services that used Snocap's technology to track and filter music sharing within a network. Although two file-sharing services signed up to use Snocap's technology, their Snocap-powered services never launched. In late 2006, Snocap partnered with MySpace to give independent artists and labels a way to sell music on MySpace through Snocap's MyStore widgets, and eventually over 110,000 artists signed up to sell their music through MyStore widgets. In March 2007, Snocap partnered with imeem to track music being played on the site and share ad revenue with artists and labels, utilizing Snocap's content fingerprinting and digital registry technology. In April 2008, imeem acquired Snocap, and today uses the technology acquired from Snocap to power imeem's ad-supported streaming music service.