The firm, founded in 2015 by Andre de Haes and Alex Brunicki, provides an extensive support system to help entrepreneurs across all areas of a startup, including talent management, business development, further fundraising, and international expansion. BACKED invests in various sectors, including BioTech, Entertainment, Financial Services, and Industry 4.0. The company's investments to date include Hutch, Pollen, Thought Machine, LabGenius, THIS, Enterprise Alumni, and many more. BACKED's philosophy is centered around putting people first, being an apprentice, pushing the limits, and bringing good energy.