By providing a platform for entertainers to sell their artistic talents as serviceable e-commerce products, PenUin significantly enhances their revenue opportunities. It disrupts the traditional marketing landscape for entertainers and offers an alternative means for them to monetize their skills. Unlike other entertainment booking platforms that focus solely on live shows, PenUin offers a multidimensional approach. In just four months since its launch in April 2020, PenUin has gained over 4,000 users, with a conversion rate of over 20% from website traffic. With a monthly traffic of over 8,000 unique users, PenUin is making a notable impact. Additionally, PenUin operates with a modest budget of $1200 per month and has amassed a combined following of approximately 7,000 on Instagram. With the United States music and entertainment market valued at $171.9 billion, PenUin is poised to make a significant mark in the industry.