The company operates an online trading platform on WeChat, specifically designed for the egg industry. By leveraging information matching and consignment models, Egg Xiaoer Trading Platform addresses challenges such as unreliable egg sources, high storage costs, and logistics difficulties in the egg supply chain. In addition to facilitating trading, the platform offers a range of supply chain services, including payment, finance, SaaS, and big data analytics. These services empower egg retailers to reduce costs and overcome logistic obstacles, ultimately improving efficiency in the industry.