The UK-based company produces frozen desserts that are dairy-free, sugar-free, and wheat-free. Their products carry EU-regulated health benefit claims and are sold at various retailers in the UK. Perfect World Ice Cream is looking to increase sales and reach more customers with their online platform, which offers a variety of flavors made with natural sweeteners and packed with vitamins, minerals, and other bio-active substances. By providing healthy and tasty ice cream options, Perfect World Ice Cream is making it easier for consumers to indulge in a guilt-free treat while also being mindful of their health and the environment.