The US-based venture capital firm, Plain Sight Capital, focuses on investing in early-stage tech and tech-enabled companies led by underrepresented founders. They prioritize startups that can rapidly scale through the use of technology. Plain Sight Capital specifically invests in pre-seed to seed B2B SaaS companies that can scale horizontally across industries. They employ product-led strategies to quickly provide value to customers by eliminating lengthy sales processes. In addition to providing capital, the firm also offers resources, support, and incubation services to help startups accelerate their growth.