The company has developed a sports gaming application that offers a unique and innovative approach to sports betting. Their app features a simple, real money player prop style game with social components and gamification elements. This allows sports enthusiasts to engage in a fun and social way to predict game outcomes and potentially win money on their sports picks. Betcha aims to transform the traditional sports betting experience by turning it into a game of its own, offering users a simple, social, and entertaining platform for real money sports predictions.