Originally founded in 2015 as a collaboration with the United Way, Fig started by offering credit building alternatives to payday loans. Today, the company focuses on its lending-as-a-service platform, which helps small community organizations set up their own loan programs. Fig provides software, compliance, underwriting, customer service, and credit reporting free of charge. By pooling data from these programs, Fig aims to develop even better financial products in the future. The company has received recognition and awards for its efforts in financial inclusion and is certified as a Community Development Financial Institution. Fig's mission is to bring affordable financial products to borrowers and bridge the gap between bad and good credit. Their loans are 60% cheaper and 100% more honest than traditional options, and borrowers can apply for loans of up to $800.