Xiaohongshu is a popular lifestyle platform in China that allows users to share their experiences and connect with diverse lifestyles. Originally focused on helping overseas travelers with shopping tips, the platform has evolved into a community for fashion and shopping enthusiasts. Users can discover and showcase various aspects of their lives, including cosmetics, fashion, education, food, travel, entertainment, fitness, and childcare. The platform integrates user-generated content with commerce, making it a go-to destination for lifestyle decisions. Xiaohongshu was founded in 2013 and is based in Shanghai, China.