Last deal

$14M

Amount

Series B

Stage

19.04.2016

Date

3

all rounds

$22.7M

Total amount

date founded

Financing round

General

About Company
TapInfluence connects content creators, influencers and brands to build authentic relationships through meaningful content.

Industry

Sector :

Subsector :

Keywords :

Also Known As

BlogFrog Inc.

founded date

01.06.2009

Number of employees

Company Type

For Profit

Last funding type

Series B

IPO status

Private

Description

Their leading-edge SaaS platform automates the process of identifying and engaging with relevant digital influencers, as well as collaborating with them to create compelling content that motivates consumers to take action. TapInfluence's customers include leading brands such as Kraft, Horizon Organics, and P&G, and agencies such as Golin, RhythmOne, and Ignite Social Media. The company is headquartered in Boulder, Colorado, with a second hub in Mountain View, California, and is venture-funded and privately held.
Contacts

Contact Email

Phone number

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Lawson DeVries joined Grotech Ventures in 2005 and is a General Partner at the firm. He focuses primarily on investment opportunities in software, internet, digital media, networking and infrastructure. Lawson currently serves on the boards of 6fusion, AnyPresence, Optoro, RedPoint Global, TapInfluence, TaskEasy, UrbanBound and Zonoff. He was also the first investor in NexGen Storage and sat on the board until its acquisition by Fusion-io. Lawson also works closely with a number of other Grotech portfolio companies including Clarabridge, Hillcrest Labs, Logi Analytics and LogRhythm. He has also worked with prior Grotech portfolio companies Broadsoft (NASDAQ: BSFT), Collective Intellect (acquired by Oracle) and Aztek Networks (acquired by GenBand). Prior to joining Grotech Ventures, Lawson was an Associate in the Institutional Equity Sales division of the Buckingham Research Group, a boutique independent research firm. Previously he was an Associate in the Equity Research division at Deutsche Bank where he rolled out coverage on a new division of the Industrials sector that included Caterpillar, Deere and Co. and AGCO. Prior to this, Lawson was an Associate in Deutsche Bank’s Health Care group covering Managed Care stocks. Lawson has a BA in English Literature from Harvard University and an MBA from Duke University’s Fuqua School of Business.

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People

Founders
3
Rustin Banks
Rustin Banks

Rustin Banks

Rustin is co-founder and Chief Product Officer of TapInfluence, the industry's only influencer marketing automation platform. Banks has an MS in Electrical Engineering and left his position in Aerospace to start TapInfluence in 2009. Banks is a contributing author to Wired, Tech Cocktail, Entrepreneur.com, rustinbanks.com, and has been named by Forbes as one of the top Ten Leaders Changing Content Marketing. You can find Rustin fielding questions about technology and leadership on Twitter @rustinb

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Google
Google

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1

Rustin Banks

Promise Phelon
Promise Phelon

Promise Phelon

Phelon is currently CEO of TapInfluence, the industry's only influencer marketing automation platform. She served as Chief Revenue Officer of the Resumator leading sales, marketing, business development and customer success. Prior to the Resumator, Phelon was the Founder & CEO of The Phelon Group, a rapid-growth, technology-enabled services company that was acquired in 2009. She also served as CEO of UpMo, an enterprise talent management SaaS system used by some of the world’s largest enterprises, where she again drove high-impact growth, substantial financing, and product strategy. Phelon was an early employee at BEA Systems (ORCL) helping to lead product management and product marketing. Phelon brings extensive experience leading high-growth technology companies in rapidly evolving industries with a history of attracting winning talent. Her expertise includes software-as-a-service (SaaS) growth, raising institutional capital, product innovation, and building loyal teams that drive market transformation.

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2

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Holly Hamann
Holly Hamann

Holly Hamann

Holly Hamann was the Co-founder and CMO at TapInfluence, a cloud-based influencer marketing platform serving enterprise brands and agencies. Have helped launch six tech companies in the social media, advertising, video, network storage and software spaces. Startups include MatchLogic (acquired by Excite for $120M), Service Metrics (acquired by Exodus for $280M), LeftHand Networks (acquired by HP for $360M), and T3 Media (now Wazee Media). Previously spent six years in Sales and Marketing at Verizon. Entrepreneur, speaker, and American Marketing Association “Marketer of the Year” recipient. Contributing author on social media, influencer marketing and leadership for Fast Company, Huffington Post, Chief Marketer, and CMO.com. Double major in Mathematics and Computer Science from Washington College with graduate studies in telecommunications at Johns Hopkins University.

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Employee Profiles
18
Kabriel Robichaux

Kabriel Robichaux

Director of Engineering

Joseph Cole

Joseph Cole

VP of Growth Marketing

Eli Gild

Eli Gild

Chief Technology Officer

Alex Biale

Alex Biale

Growth Operations Manager

Frank Sette

Frank Sette

Chief Revenue Officer

Andrew Trahan

Andrew Trahan

Senior Sales executive

Rustin Banks

Rustin Banks

Co-Founder & Chief Product Officer

Promise Phelon

Promise Phelon

CEO

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