AdFluencer MARKETPLACE provides a platform for brands to connect with micro-influencers, allowing them to tap into the power of real people who engage with their friends' activities. By leveraging micro-influencers, brands can achieve more organic and authentic distribution of their content. AdFluencer helps brands build lists of influencers and facilitates the pitching process, enabling brands to effectively collaborate with micro-influencers and gain more attention for their content through earned media.