The platform uses machine learning and predictive algorithms to analyze billions of data points and provide a single unified view of each customer, enabling companies to communicate with their customers on an individual level through email, push notifications, or the web. Boomtrain's technology is as easy to integrate as Google Analytics and has already attracted major media brands as customers, processing over 100 million events per day. With artificial intelligence at its core, Boomtrain is the only scalable marketing platform that helps companies send individually relevant messages through any channel, at any scale, and in real time.