Neil Grimmer

Neil Grimmer is an entrepreneur at the intersection of creativity, brand and business strategy. As co-founder of Plum Organics, Neil is a pioneer in the organic baby food category and today, Plum Organics the number two baby food brand in the market behind Gerber. He has been instrumental in rethinking how baby food is packaged and delivered and how taste and nutrition have an indelible impact on healthy eating over the long term. Offering much-needed convenience for parents with a brand new pouch design, he was able to improve the function of this staple product while building a company based on a passion to provide food, and real nourishment, to consumers. With experience at creative disruptors including IDEO and Clif Bar, his driving principles are around brand strategy, innovation process and methodology, creative problem solving, and team consensus building.