M:Metrics
Company

Last deal

Amount

Venture - Series Unknown

Stage

01.02.2008

Date

3

all rounds

$18M

Total amount

date founded

Financing round

General

About Company
M:Metrics provides on-device metering tools to track content consumption in mobile devices.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.1996

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

The company offers marketing and media intelligence software solutions for the mobile medium, connecting mobile consumer behavior, content merchandising, and device capabilities to provide mobile market intelligence. In addition to its product suite, M:Metrics also provides M:Ad, a tracking service for mobile advertising that monitors clickable display advertising from a set of mobile web destinations to reveal leading advertisers in various market segments.
Contacts

Contact Email

Phone number

Social url

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M&A Details
1

Transaction name

Acquired by

comScore

announced date

28.05.2008

Financials

Funding Rounds
4
3

Number of Funding Rounds

$18M

Money Raised

Their latest funding was raised on 01.02.2008. Their latest investor Venrock. Their latest round Venture - Series Unknown

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.02.2008
1
16.10.2005
3
$7M
01.01.2004
$11M
Co-Investors
Investors
5
0

Number of lead investors

5

Number of investors

Investor 
Lead 
Round 
Partners 
No
Venture - Series Unknown
No
Series B
No
Series B
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People

Founders
1
Seamus McAteer
Seamus McAteer

Seamus McAteer

Seamus McAteer is an entrepreneur, operator, and investor. He recently headed up commercial activity at Otter.ai, Inc. As an independent board member and advisor he works with a number of leading edge companies in data analytics, mobile technology, and AI. He brings a wealth of experience from his track record as a repeat entrepreneur and successful operator. Seamus was co-founder and CEO at Datasnap.io an analytics platform that linked user physical world engagement to online behavior via micro-proximity technology. Datasnap.io was acquired by Neustar in Oct '16 where Seamus was VP New Ventures. Metaresolver a mobile ad platform that Seamus founded and led as CEO was acquired by Millennial Media where Seamus was SVP of Analytics and Insight. MMetrics, a company Seamus co-founded and led as Chief Product Architect and board member, delivered currency data used by companies in the mobile sector and was acquired by Comscore. As an independent board member he helped with the sale of Motally to Nokia, Zokem to Arbitron, and he was a member of the executive team at Majestic Research when it was acquired by ITG. Seamus lives in San Francisco and enjoys trail running on the Marin Headlands and in his neighborhood with his German Shepherd.

current job

Speechlab, Inc.

organization founded

3

Seamus McAteer

Employee Profiles
4

Barbara Jarzab

Chief of Measurement Science

Mark Klebanoff

Mark Klebanoff

CFO

Will Hodgman

Will Hodgman

President & CEO

Activity

Recent News
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