Shopkick
Company

Last deal

Amount

Secondary Market

Stage

01.03.2014

Date

3

all rounds

$26.7M

Total amount

date founded

Financing round

General

About Company
Shopkick is a leading shopping rewards app that brings joy to everyday shopping experiences.

Industry

Sector :

Subsector :

Keywords :

founded date

01.07.2009

Number of employees

Company Type

For Profit

Last funding type

Secondary Market

IPO status

Private

Description

Shopkick is a mobile app that offers users rewards for shopping in various stores, both online and offline. The company provides deals and rewards for a variety of actions, including browsing content, watching videos, engaging with products at-shelf, and making purchases. Shopkick's mission is to bring easy rewards to millions of users as they shop, dine, visit amusement parks, hit the gym, and beyond. With a focus on innovation in technologies such as Augmented Reality, Geo-location, Personalization, Machine Learning, and Artificial Intelligence, Shopkick offers a fun environment for top talent to make an immediate impact.
Contacts

Contact Email

Social url

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M&A Details
1

Transaction name

Acquired by

Trax

announced date

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Financials

Funding Rounds
5
3

Number of Funding Rounds

$26.7M

Money Raised

Their latest funding was raised on 01.03.2014. Their latest investor SV Angel. Their latest round Secondary Market

Date 
Funding Round 
Investors 
Money Raised 
Lead 
01.03.2014
1
14.07.2010
4
$15M
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Reid Hoffman

Reid Hoffman

Reid joined Greylock Partners in 2009. He focuses on building products that can reach hundreds of millions of participants and businesses that have network effects. An accomplished entrepreneur and executive, Reid has played an integral role in building many of today’s leading consumer technology businesses, including LinkedIn and PayPal. He possesses a unique understanding of consumer behavior and the dynamics of viral businesses, as well as deep experience in driving companies from the earliest stages through periods of explosive, “blitzscale” growth. Ranging from Linkedin to PayPal, from Airbnb to Convoy to Facebook, Reid invests in businesses with network effects and collaborates on building their product ecosystems. Reid co-founded LinkedIn, the world’s largest professional networking service, in 2003. LinkedIn is thriving with more than 500 million members around the world and a diversified revenue model that includes subscriptions, advertising, and software licensing. He led LinkedIn through its first four years and to profitability as Chief Executive Officer. Prior to LinkedIn, Reid served as executive vice president at PayPal, where he was also a founding board member. Reid is an accomplished investor. He currently serves on the boards of Airbnb, Aurora, Coda, Convoy, Entrepreneur First, Gixo, Microsoft, Nauto, Xapo and a few early stage companies still in stealth. In addition, he serves on a number of not-for-profit boards, including Kiva, Endeavor, CZI Biohub and Do Something. Prior to joining Greylock, he angel invested in many influential Internet companies, including Facebook, Flickr, Last.fm, and Zynga. Reid is the co-author of two New York Times best-selling books: The Start-up of You and The Alliance. His next book is focused on “blitzscaling”, based on his Stanford course of the same name. Reid is the host of the podcast, Masters of Scale. Reid earned a master’s degree in philosophy from Oxford University, where he was a Marshall Scholar, and a bachelor’s degree with distinction in symbolic systems from Stanford University. In 2010 he was the recipient of an SD Forum Visionary Award and named a Henry Crown Fellow by The Aspen Institute. In 2012, he was honored by the Martin Luther King center’s Salute to Greatness Award. Also in 2012, he received the David Packard Medal of Achievement from TechAmerica and an honorary doctor of law from Babson University. In 2017, Reid was appointed as a CBE by her majesty Queen Elizabeth II.

current job

Inflection AI
Inflection AI

count Of Investments

57

count Of Exists

25
Acquisitions
1
Acquiree Name 
Date 
Price 
Acquisition Name 
Theneeds acquired by Shopkick

Theneeds acquired by Shopkick

acquirer

Shopkick
Shopkick

date

31.12.2015

type

Acquisition
Theneeds

Theneeds

Theneeds is a news-reader platform that scours the web based on evolving interests.

Sector

Software and Computer Services

Subsector

Consumer Digital Services

Keywords

News, Artificial Intelligence, Content

Location

San Francisco, CA, USA

People

Founders
3
Jeff Sellinger
Jeff Sellinger

Jeff Sellinger

Jeff Sellinger is a Co-founder, CEO HipDot. He Attended Boston College during 1991-1995.

current job

HipDot
HipDot

organization founded

2

Jeff Sellinger

Cyriac Roeding
Cyriac Roeding

Cyriac Roeding

Cyriac Roeding is a Silicon Valley-based entrepreneur (co-founder, former CEO of shopkick, acquired for $250M in cash) who invests in and works with startups and venture capitalists that drive change in the world at scale. Focus areas: consumer network effects, mobile, human-machine interfaces and AR, robotics, software meeting biology. Limited Partner in Founders Fund, Andreesen Horowitz, KPCB, IVP, ZhenFund (China), SV Angel, SVB. Direct investor and advisor in over a dozen startups, including Karma Science (acquired by Facebook), Cardspring (acquired by Twitter), Grofers, Curbside, Zumper, Brilliant. The World Economic Forum named Roeding a [Tech Pioneer 2013](http://www.weforum.org/videos/technology-pioneer-2013-cyriac-roeding-shopkick). Previously, Cyriac co-founded and led shopkick, the shopping app that rewards users just for walking into retail stores, as CEO to over 20 million users and its $250M acquisition by SK Telecom/SK Planet (Fortune 100 from South Korea). Fast Company ranked it one of the world's [10 Most Innovative Companies In Retail](http://www.fastcompany.com/1738961/the-10-most-innovative-companies-in-retail) by Fast Company, along with Apple and Starbucks. Previously, Cyriac founded and led CBS Mobile ([New York Times](http://www.nytimes.com/2007/11/05/business/media/05cbs.html)), the television network's (NYSE: CBS) mobile division, covering CBS Entertainment, CBS Sports, CBS News and The CW. He created the first location-based mobile ads in the U.S., and grew CBS Sports Mobile into one of the top ten highest traffic ad-supported mobile websites in the U.S. Prior to CBS, Cyriac was the co-founder of 12snap, a European mobile marketing and entertainment company working with Coca-Cola, McDonald's, L'Oreal, adidas, Nokia, Vodafone and MTV Europe among others. Before that, he was at McKinsey & Company in the media, software and high-tech sector. Cyriac co-authored the Harvard Business School Press book [Secrets of Software Success](http://www.amazon.com/Secrets-Software-Success-Management-Insights/dp/1578511054).

current job

Earli
Earli

count Of Investments

12

count Of Exists

6

Cyriac Roeding

Aaron Emigh
Aaron Emigh

Aaron Emigh

Aaron Emigh is the co-founder and CEO of Brilliant. He was previously co-founder and CTO of shopkick, EVP and GM of Technology at Six Apart, CTO of Rojo Networks, Managing Director of Radix Labs, and CEO of CommerceFlow. Aaron is a seasoned entrepreneur with four acquisitions and one IPO. He has over 90 issued US patents, has been named a Technology Pioneer by the World Economic Forum, and has presented original research at numerous conferences and research colloquia, including RSA, APWG, DIMACS, TIPPI, SFECTF, ISSA, MAAWG, ITTC, and the AAAS. Aaron has served as a member of the US Secret Service Electronic Crimes Task Force and the US-DHS Infosec Technology Transition Council, a Research Fellow of the Anti-Phishing Working Group, and a technical advisor to the Financial Services Technology Consortium.

current job

Brilliant
Brilliant

Aaron Emigh

Employee Profiles
159
Mark Kramer

Mark Kramer

Executive Vice President of Engineering

Jaysen Gillespie

Jaysen Gillespie

EVP, Head of Analytics and Data Science

Natalie Strickler

Senior account director

Meg Cadigan

Manager, account management

Alex Keefe

Manager, account management

Katelyn Bianchini

Product user experience designer

Mayra Mada

Ad operations specialist

Alex Dencic

Business operations lead

Activity

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