OfferFit is a marketing technology company that has developed a self-learning AI-based decision engine designed to make promotions profitable. Their engine enables business owners to send personalized offers to customers and continuously learn from customers' responses. With OfferFit's Automated Experimentation Platform, businesses can automatically discover the right message, creative, incentive, channel, and timing for every customer to unlock the full value of their customer data. By using self-learning AI, OfferFit's platform accelerates testing and learning, making A/B testing a thing of the past.