Sport eXperience operates as a cooperative platform that promotes open innovation with a focus on sports business. They offer a methodology of innovation called Business Innovation by Design to speed up the development of innovative ideas. Through their business coaches and interactive sports lectures, they help entrepreneurs take their innovations to the next level. Sport eXperience is also connected to Sports Tech Campus BREDA and serves as a gateway to Europe for sports startups, collaborating with international accelerators and incubators. Their goal is to improve society through technical and social innovation in sports.