Presented by Dentsu and Scrum Ventures, SPORTS TECH TOKYO selects 150 sports tech companies to participate in exclusive events and mentorships in the U.S. and Japan. Following an initial immersion in Tokyo, 10-20 finalists are chosen for a three-month virtual program, culminating in a World Demo Day where they showcase enhanced technologies and partnerships. Participants gain access to industry executives, mentors, investors, and brands, accelerating their growth and facilitating connections in the sports technology industry.