Last deal

$15M

Amount

Series B

Stage

17.04.2023

Date

2

all rounds

$23M

Total amount

date founded

Financing round

General

About Company
Rock The Bells is an online store for hip-hop culture merchandise.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2018

Number of employees

Company Type

For Profit

Last funding type

Series B

IPO status

Private

Description

The company, founded by LL COOL J, offers a multi-platform destination that celebrates, honors, and preserves Hip-Hop. Rock The Bells serves as a hub for fans to read, shop, and listen to all elements of Hip-Hop, including content, commerce, and experiences. The platform provides fans with a place to connect with their favorite artists and purchase collectibles. Rock The Bells is the go-to destination for all things Classic and Timeless Hip-Hop.
Contacts
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Number of Funding Rounds

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Money Raised

Their latest funding was raised on 17.04.2023. Their latest investor American Express Ventures. Their latest round Series B

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1
James Todd Smith
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James Todd Smith, or LL Cool J, is a hip hop artist and actor. As a teen he signed to Def Jam records in 1984. The young artist left school to record his debut album, Radio, which was a hugely successful mix of conventional song structure and pop-oriented rap. Music fans responded enthusiastically to the album's singles, "I Can't Live Without My Radio" and "Rock the Bells," and bought more than one million copies of the recording. He appeared as himself in the feature film Krush Groove (1985) around this time, which was a fictionalized version of the early days of Def Jam. The members of RUN D.M.C., Fat Boys, and New Edition also appeared in the film. His first speaking role was a small part in the 1986 high school football comedy, Wildcats. In his follow-up album, 1987's Bigger and Deffer, LL Cool J showed his softer side with the popular ballad, "I Need Love." The song became a hit on both the rap and pop charts. Two years later, he was back on the charts with his album Walking with a Panther. It was his fourth album, Mama Said Knock You Out (1990), however, that became his biggest seller to date. Projecting a tougher, more "street" persona, LL Cool J won over new fans with the title track. The single was as popular in middle America as it was in the urban environs of his youth. For the song, LL won his first Grammy Award for Best Rap Solo Performance. The album also featured the successful ballad "Around the Way Girl" and the straight-forward rap "The Boomin' System." By the late 1990s, LL Cool J had officially crossed over to a career as a legitimate actor. He appeared in the 1997 comedy B.A.P.S., starring Halle Berry and directed by Robert Townsend, and the 1998 horror flick Halloween H2O, with Jamie Lee Curtis. In 1999's Any Given Sunday, LL showed off his acting chops, taking on a supporting role across from such heavy-hitting stars as Al Pacino, Dennis Quaid, Cameron Diaz, and Jamie Foxx. Outside of music and acting, LL Cool J has explored many business opportunities. He launched a clothing line, FUBU (For Us, By Us) in 1996. In 2008, he signed a deal with Sears to design and sell a reasonably priced clothing line for families.

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Employee Profiles
2
Geoff Yang

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James Todd Smith

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Activity

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