FEM
Company

Last deal

$3M

Amount

Seed

Stage

03.08.2015

Date

2

all rounds

$3.12M

Total amount

date founded

Financing round

General

About Company
FEM is a personalized video engagement platform based on neuroscience and psychology.

Industry

Sector :

Subsector :

Keywords :

founded date

16.09.2012

Operating Status

Closed (16.05.2018)

Number of employees

Company Type

For Profit

Last funding type

Seed

IPO status

Private

Description

FEM's Prizma platform offers video discovery and smart syndication, improving discovery and recirculation for publishers with video content, and providing monetized, relevant content from high-quality creators for those without. FEM's mission is to serve and empower diverse audiences by understanding the impact of media/entertainment and technology on society, focusing on the intersection of technology, gender, and media through innovative research conducted with strategic partners and thought leaders. The company's research generates data and insights that create evidence-based solutions for the media/entertainment and technology industries to drive positive social outcomes.
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Money Raised

Their latest funding was raised on 03.08.2015. Their latest investor Techstars. Their latest round Seed

Date 
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Investors 
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Lead 
03.08.2015
3
$3M
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Miriam Rivera

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Miriam co-founded Ulu Ventures, where she is the Managing Partner. Ulu is an early stage angel fund focused on IT investments and has made 30 investments in the last three years. She is also the co-founder and co-president of Stanford Angels & Entrepreneurs.

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Clint Korver

Clint Korver

Clint is a co-founding partner at Ulu Ventures where his investment interests include technology-enabled services, educational technology, and companies that turn data into actionable information. Along with Miriam, Clint is the co-founder and co-president of Stanford Angels & Entrepreneurs a Stanford University alumni organization helping to build and connect Stanford’s entrepreneurial community. Prior to becoming a full-time investor, he co-founded and led four companies including Outcome Software, where he raised $10 million in venture capital to build web-based decision tools for large enterprises and was granted multiple patents in web-based decision analytics. He also co-founded Decision Quality International which trained over 1000 Fortune 500 executives in the principles of decision quality, licensed decision training programs to over 10,000 end users, and consulted to six of the largest financial institutions in the US. He also co-founded and led the consumer internet company, DecisionStreet and the analytics consulting firm, The Decision Company. Clint has a passion for teaching and regularly guest lectures at Stanford on entrepreneurship, decision-making, and ethics. He has taught courses in ethical decision-making at both Stanford and Grinnell College, and co-authored Ethics for the Real World (Harvard Business Press 2008) with Stanford professor Ron Howard. Clint is a Kauffman Fellow and Venture Partner at Crescendo Ventures and an advisory board member at the Decision Education Foundation. He holds a PhD and MS degree from Stanford University in Management Science and Engineering with an emphasis in decision analysis and a BA with honors in mathematics from Grinnell College where he currently serves as Vice Chair of the Board of Trustees.

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People

Founders
3
Dr. Meghana Bhatt
Dr. Meghana Bhatt

Dr. Meghana Bhatt

Dr. Meghana Bhatt came to FEM inc. after spending 10 years in academia studying human decision-making. The main focus of her research has been developing predictive mathematical models of behavior that are based in biology and psychology. She received her A.B. in mathematics from Harvard, and a Ph.D. from Caltech in behavioral and neuroeconomics. In addition to FEM inc., she consults with the Human Neuroimaging Laboratory studying the effects of narrative on learning and behavior.

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FEM
FEM

organization founded

1

Dr. Meghana Bhatt

Natasha Mohanty
Natasha Mohanty

Natasha Mohanty

Natasha joins FEM inc. from Google, where she was a lead engineer working on content recommendations and personalization for Google+ and Google News with a special emphasis on meeting the needs of women. Their efforts increased female engagement with Google+ by over 30%. She has extensive experience in large-scale data mining to build user profiles through data. She received her A.B. from Mount Holyoke and M.S. in Computer Science from the University of Massachusetts, Amherst. When not hacking for FEM inc., she works on projects to get more women and girls interested in tech.

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FEM
FEM

organization founded

1

Natasha Mohanty

Rachel Payne
Rachel Payne

Rachel Payne

Rachel is a technology executive, entrepreneur, investor, inventor and philanthropist. Throughout her career, Rachel has focused on opportunities to utilize technology to create a positive impact for people and the planet. Rachel is Managing Director, Head of Innovation and Technology at FullCycle. Prior to joining FullCycle, Rachel taught an Entrepreneurial Lab course entitled “Emerging Technology and Social Impact” at U.C. Berkeley Sutardja Center. She is a startup mentor for Techstars and the University of California Berkeley Blockchain Xcelerator. Rachel started her tech career at IDG and later joined a payments startup called Billpoint, which was acquired by eBay. She was also on the early team of Hotwire, which was acquired by IAC Expedia. Rachel was Co-Founder and President of inDplay, which was acquired by Discovery Media Holdings. Rachel received her MBA from Stanford Graduate School of Business, focusing on public management and international development, working in Mexico City and Kampala for microfinance organizations that provide financial services and access to technology for low-income individuals in Latin America and Africa. After earning her MBA, Rachel joined the founding team of Google.org, the philanthropic arm of Google, which focused on Poverty Alleviation and Climate Change in their grants, projects and investments. Rachel and the early Google.org executives created the first blueprint for this type of organization – a hybrid corporate philanthropy and investment vehicle. While at Google, Rachel led International Business Operations in Emerging Markets, spending several years living and working in sub-Saharan Africa. Rachel served as Country Manager, Africa Leadership Team, with the goal of building the foundation for an Internet Economy. She focused on infrastructure, localization, strategic partnerships, and public policy to ensure broad-based participation in the opportunities created by mobile phones and emerging technologies. Her team’s work was recognized in 2010, where she accepted Google’s first award at Mobile World Congress for “Best Mobile Apps for Economic and Social Development” for building and scaling critical mobile services in agriculture, trade and health that serve people in poor, rural areas. She also worked with heads of state on policy relating to Internet access and job creation. She later became Principal, Global Strategic Alliances, and managed Google’s most important strategic partnerships in Media & Entertainment. In 2012, Rachel left Google to become the CEO and co-founder of FEM Inc., a holding company focused on research and development at the intersection of media, technology and gender. In 2015, FEM Inc. launched Prizma, an Artificial Intelligence tech startup for major media, telecom and tech companies. Prizma was acquired by Nielsen / Gracenote in June 2018. Rachel served on the Board of Directors for BRAC USA (BRAC is ranked the #1 NGO in the world), Credo Mobile / Working Assets, KCET / Link and is Chair of FEM Holdings, a mission-driven holding company focused on people and the planet.

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Rachel Payne

Employee Profiles
5
Alex Gurevich

Alex Gurevich

Board of Directors

Rachel Payne

Rachel Payne

Chair, Founder & CEO

Natasha Mohanty

Natasha Mohanty

VP, Technology

Dr. Meghana Bhatt

Dr. Meghana Bhatt

VP, Data Science

Edward Kaplan

Lead software engineer

Activity

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