Founded in 2015, Hopi has become a leading shopping app in Turkiye, offering a wide range of products from over 270 brands in more than 40 categories. The company has expanded its services to include Hopishop, a digital marketplace, and Hopipay, a digital wallet, providing users with an end-to-end digitized shopping experience. With its FinTech infrastructure, Hopipay allows users to send and receive money for free, withdraw money from ATMs, and make online or in-store payments. Hopishop brings together over 500 brands, offering a variety of products from clothing to home decorations. The app has gained popularity among brands selling through social media and entrepreneurs, supporting them during the pandemic.