The company, a joint venture between CJ O Shopping Co. Ltd. and Providence Equity Partners group, aims to revolutionize shopping in India. They offer a wide range of products, including gadgets, home décor, electronics, kitchenware, apparel, and accessories, catering to diverse lifestyles. With their 24x7 channel and online platform, Shop CJ reaches consumers nationwide, providing exceptional service and convenience. Their programs showcase famous brands and unique, high-quality products, while their operations focus on innovation, knowledgeable demonstrations, outstanding service, and exciting deals.