The company provides Indian consumers with an integrated shopping experience through its digital commerce platform, which offers access to over 1,000 brands and a wide range of products, including jewelry, clothing, home and kitchen appliances, health and beauty products, footwear and other accessories. HomeShop18's platform is accessible through television, internet and mobile devices, and is supported by a pan-India delivery network and 24/7 customer service. The company aims to address the fragmented Indian retail market by providing consumers with a superior shopping experience that combines value, fun, entertainment and simplicity. International and domestic brands can also leverage HomeShop18's platform to effectively market and sell their products to Indian consumers.