Founded in 2006 as a physical boutique in Los Angeles, Juvie transitioned to a fully online business in 2009. The company's website, www.juvieshop.com, features a vibrant and appealing design that appeals to both children and their parents. Kristen Taylor, the owner, carefully selects trendy and modern clothing from top children's fashion brands, ensuring that the apparel is suitable for 2- to 12-year-old kids. Juvie aims to bridge the gap between children's preferences and their parents' concerns when it comes to choosing clothing.