The platform offers an assurance methodology for media planning, with a focus on measuring, forecasting, and optimizing multichannel customer acquisition costs using advanced artificial intelligence-based solutions. AdoptoMedia also assists with business decisions, development of business eco-system, and digital business transformation. The solution provides C-level executives with tools for driving growth, profits, and enterprise value through more effective and strategic marketing investment, while building synchronized company cross-department functionality with 100% transparency of marketing budget management.