Butler is a venture capital-backed startup that aims to modernize the hotel industry by providing premium guest experiences on-demand and at scale. They connect travelers with local cities, optimize traditional operating models, and deliver room service, food catering, and quick hotel responses from chefs and hoteliers. With a hub and spoke model, Butler plans to expand rapidly and acquire over 200,000 rooms by the end of 2022. They cater events, meetings, and provide in-room welcome gifts, with a menu that evolves to reflect changing seasons, cuisines, and clientele.