Optimate is a data-driven analytics company that provides a platform for businesses to automate marketing campaigns in real-time across multiple markets and channels. Their products and services include precise advertising, market research, and customized data solutions. The platform optimizes campaigns as audiences engage with content, using artificial intelligence to improve marketing performance. Founded in 2014 and based in Singapore, Optimate's mission is to help clients make distinctive, lasting, and substantial improvements in their marketing performance. Their brand, optimate.co, was previously known as adplusplatform.com.