The company's aim is to revive traditional tastes of homemade recipes and increase marginal farmers' share in the food value chain by working directly with farmers, SHGs, and other rural businesses. GO DESi wants to make regional DESi products relevant and accessible to customers while ensuring quality and authenticity, and in the process, building a sustainable brand that becomes a beacon for non-zero-sum capitalism. The company has introduced six DESi products sourced from rural micro-enterprises, respecting local wisdom and traditions, and is backed by Rukam Capital, Roots Ventures, and DSG consumer partners.