The venture capital firm, established in 2006 and headquartered in New Delhi, India, specializes in investing in companies operating in various sectors, including beauty and personal care, food and beverages, fashion, health and nutrition, and mother and baby care. Rukam Capital focuses on purpose-led founders who aim to solve hard problems at scale by creating innovative products and companies. The firm's portfolio companies have a market advantage of attracting and retaining customers, proving that mission-driven investments can deliver superior returns.