The company has developed a link engine optimization system that helps retailers, publishers, and travel agents increase sales by tailoring mobile assets to their business goals. By making the mobile web more personal and convenient to consumers, Link Big's system enables brands and publishers to see an increase in organic traffic to their website, a higher CTR from their Instagram, and a boost in sales. For example, the fully automatic smart link on Instagram allows brands to sell directly from their profile. Despite shutting down in December 2018, Link Big's mission remains to provide a more personalized experience to mobile users and help businesses increase their sales.