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A leading technologist with over 20 years of practical experience and a strong theoretical background, Dr. Shai Geva is intimately familiar with e-commerce and Web technologies. Shai was a member of the founding team and served as chief scientist at Mercado Software (acquired by Omniture, now Adobe), where he provided technological leadership, helping formulate the company’s strategy and vision. Shai served for five years in an elite technology unit of the Israel Defense Forces, in which he participated in innovative system design and implementation. Shai holds a Ph.D. in computer science from Carnegie Mellon University and a B.Sc. in mathematics and computer science from Tel Aviv University. He is coinventor of two US patents and has a number of patent applications pending.
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Amos Peleg co-founded Upstream Commerce following 15 years in the software industry, during which he oversaw software company operations and managed international teams. At Mercado Software—later acquired by Omniture, Inc. (now Adobe)—Amos served as general manager of Mercado Labs, responsible for much of the company’s operational activity. Mercado Software, a provider of advanced merchandising solutions, counted among its customers Macy’s, John Lewis, Williams-Sonoma, Argos, Overstock, Guess, and Sears. Previously, as director of small-business technology platforms at SAP, Amos managed international engineering efforts, and at Check Point Software Technologies, he managed the engineering of two core products and was responsible for the initiation, development, and market delivery of new products. Amos holds an M.Sc. degree in computer science from the Weizmann Institute of Science and a B.Sc. in physics and computer science from the Hebrew University of Jerusalem.
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