The company uses 3D modelling for games and 3D printing for manufacture to produce a set of characters, furniture, or similar game and toy objects. Their first product, Makies, is a customisable, 3D-printed, locally made, and game-enabled toy. MakieLab has released two apps centered around super creative fashion play and launched Makies into Selfridges and Hamleys (London). They have won toy awards and shipped Makies worldwide. MakieLab's products are designed to entertain children aged 3 years and older, utilizing digital interfaces, creative apps or games to enable customers to digitally prototype and customize their own 10-inch fashion doll and accessories.