The London-based venture capital firm, founded in 2014, specializes in investing in next generation Consumer Internet, eCommerce and FinTech companies. YYX Capital brings industry-leading expertise across all pillars of growth to the companies they invest in, with a focus on Consumer-facing businesses, ideally aligned with their expertise in Direct-to-Consumer models. In addition to investing at the early stage, YYX Capital is interested in special-situations investing, where they acquire businesses that require restructuring and offer turnaround opportunities. As a family office firm, YYX Capital believes that deep domain and industry knowledge, operating expertise, and extensive networks are fundamental to supporting early stage entrepreneurs from seed to success. By applying their proven playbooks, they formulate strategies to execute alongside teams as they scale, taking calculated risks that are intrinsic to a startups success.