Freshpaint
Company

Last deal

$30.7M

Amount

Series B

Stage

17.07.2024

Date

3

all rounds

$45.35M

Total amount

date founded

Financing round

General

About Company
Freshpaint is a data platform that automates the collection of customer data for marketing and analytics.

Industry

Sector :

Subsector :

Keywords :

founded date

01.01.2019

Number of employees

Company Type

For Profit

Last funding type

Series B

IPO status

Private

Description

The company's software automatically tracks customer behavior on websites and sends the data to marketing and analytics tools, making it easy for product, data, and growth teams to improve their products, drive engagement, and retain customers. Freshpaint's no-code platform offers prebuilt integrations with a variety of tech tools, making it simple to manage customer data without requiring engineering expertise. Co-founded by Michael Malis and Steven Fitzsimmons, Freshpaint's customer data platform is designed to make marketing more efficient and effective.
Contacts
Legal Names

Legal name

Perfalytics, Inc.
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Their latest funding was raised on 17.07.2024. Their latest investor SignalFire. Their latest round Series B

Date 
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$30.7M
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Partners 
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Yes
Series A, Series B
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Nick Washburn

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Emily Melton

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Emily Melton has spent over a decade working with early stage companies and has a deep respect and enduring empathy for those who pursue an entrepreneurial path. Emily started her career at Draper Fisher Jurvetson and was exposed to variety of entrepreneurs and companies that spanned the globe. DFJ was a wonderful platform for learning the venture industry and Emily ultimately spent 8 years at the firm where she was actively involved in a number companies in the firm's consumer and enterprise portfolio. After DFJ, Emily spent a year with Mayfield Fund where she was involved in formulating the firm's mobile and consumer investment strategy. Her primary areas of interest include mobile technology, social media and other consumer-oriented technologies. Emily previously served on the boards of NearbyNow, RedFin and ShareThis. She was also responsible for DFJ's investments in Meebo (acquired by Google), Kudo (acquired by Google), RichRelevance and Flux (acquired by MTVNetworks). Recently, she was an investor and advisor to Pulse Networks, HealthTap, and PoshMark. Emily holds a BA with honors and distinction in Political Philosophy and an MBA, both from Stanford University. She is a mother to two daughters and is passionate about food, wine, and spending time outdoors.

current job

Threshold
Threshold

organization founded

1

People

Founders
2
Steven Fitzsimmons
Steven Fitzsimmons

Steven Fitzsimmons

Steven Fitzsimmons serves as a c0-founder at Freshpaint.

current job

Freshpaint
Freshpaint

organization founded

1

Steven Fitzsimmons

Michael Malis
Michael Malis

Michael Malis

Michael Malis serves as a co-founder at Freshpaint.

current job

Freshpaint
Freshpaint

count Of Investments

1

Michael Malis

Employee Profiles
4
Ray Mina

Ray Mina

Head Of Marketing

Danielle Middleton

Chief Marketing Officer

Michael Malis

Michael Malis

Co-Founder

Steven Fitzsimmons

Steven Fitzsimmons

Co-Founder

Activity

Recent News
2
News Timeline

The graph reveals the ratio (%) of positive news articles in a chosen time range

week