Sense it Out is an Agri-tech startup that has developed an affordable IoT device called SICCA, which uses sensor technology and machine learning algorithms to automate irrigation and fertigation systems. The device optimizes water usage, increases yield, and is suitable for small and large farms. Sense it Out has received recognition from various institutions, including being named one of the Smart 50 startups that will transform India by IIM Calcutta Innovation Park & DST in 2018.