Adpoints offers a unique advertising format that maximises viewer attention and brand engagement by rewarding viewers for watching and engaging with video-based advertising. Its proprietary proof of viewing technology ensures that advertisers' videos have been viewed in their entirety, and for the first time ever, advertisers can connect ad viewership data to in-store purchases. Adpoints partners with the Nectar loyalty scheme in the UK and leverages blue chip distributorship platforms and brands to build scale. The platform provides deep viewer engagement and increases pre-disposition towards advert messaging, meaning that its advertising clients are entering into more meaningful relationships with their viewers. Adpoints delivers higher viewer interaction than any other media, detailed viewer insight, and the ability to track sales.