Neyena is an online platform where customers can browse and purchase beauty and cosmetics products from various brands such as Maybelline, LAKMÉ, Revlon, and more. The platform offers discounts and free gifts, with no additional or hidden charges. Customers can choose to pay securely through platforms like Payumoney and Paytm, or opt for cash on delivery. Additionally, Neyena also provides an online booking service for beauty services, allowing customers to browse and book beauty parlors and artists near them.