Aura Vision's platform, called the Insight Platform, utilizes computer vision algorithms to generate detailed analytics and visualizations on a dashboard, offering live analytics and comprehensive data visualization tools. The platform provides insights on customer demographics, behaviors, and the full customer journey, integrating with existing sales data. It also offers email reports, employee-customer segmentation, and API integration with other business intelligence platforms. Aura Vision's all-in-one computing unit, the Aura Processing Unit (APU), connects retail store security cameras to the platform, processing video streams in real-time and supporting various camera brands. The platform is designed to improve productivity, measure critical metrics, compare performance across stores, localize campaigns, and enhance safety measures, including social distancing and sanitization protocols.