Spongecell
Company

Last deal

$10.5M

Amount

Venture - Series Unknown

Stage

31.10.2016

Date

3

all rounds

$24.5M

Total amount

date founded

Financing round

General

About Company
Spongecell helps brands connect with customers through personalized ads on display, mobile, and video.

Industry

Sector :

Subsector :

Keywords :

founded date

01.09.2006

founders

Number of employees

Company Type

For Profit

Last funding type

Venture - Series Unknown

IPO status

Private

Description

Spongecell's Creative Management Platform allows brand advertisers to create unique, personalized ad experiences at a massive, global scale. Their programmatic creative technology combines data processing and creative tools to efficiently deliver relevant and engaging brand content to prospects and customers across all devices and formats. Spongecell has merged with Flashtalking to create an ad management platform with a market-leading DCO solution and robust analytics.
Contacts
Legal Names

Legal name

SPONGECELL INC.
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M&A Details
1

Transaction name

Acquired by

Flashtalking

announced date

29.01.2018

Financials

Funding Rounds
5
3

Number of Funding Rounds

$24.5M

Money Raised

Their latest funding was raised on 31.10.2016. Their latest investor SilverHaze Partners. Their latest round Venture - Series Unknown

Date 
Funding Round 
Investors 
Money Raised 
Lead 
Pivotal Capital

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Co-Investors
Investors
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2

Number of lead investors

7

Number of investors

Investor 
Lead 
Round 
Partners 
No
Undisclosed
No
Undisclosed
No
Undisclosed
SilverHaze Partners

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4

People

Founders
1
Ben Kartzman
Ben Kartzman

Ben Kartzman

Ben Kartzman’s experience brings over a decade of industry knowledge and leadership in ad tech to the Flashtalking team. Previously CEO and co-founder of Spongecell, Kartzman led the company’s evolution from a respected rich media provider to a market-leading dynamic creative platform trusted by sophisticated brands and agencies alike. With a shared vision of the future of data-driven creative, Spongecell and Flashtalking merged in early 2018. Earlier in his career, Kartzman consulted at Accenture, Bridgeline and venture-backed Guidester. He graduated with honors from Carnegie Mellon with a dual BS in Human Computer Interaction and Information & Decision Systems.

current job

Flashtalking
Flashtalking

organization founded

1

Ben Kartzman

Employee Profiles
98

Kirsten Blazic

Director of marketing

Dominick Cabal

Account executive

Brian Murphy

Technical lead

Victor Ivanov

Vp, engineering

Michael Nevins

Michael Nevins

VP Global Marketing

Vincent Jorgensen

Vincent Jorgensen

DevOps Manager

Brandon Rosenblatt

Director of sales at spongecell

Yoursalem Tewelde

Ad ops analyst and campaign manager

Activity

Recent News
0